CCO another year Fruitful
CCO should have at the end of most shows, or the winner's smile
Autumn in Beijing urging them always fleeting nostalgia, the past two days the weather has sharply joint chill pressing straight down. However, such weather is difficult to cover up the IT industry generally fall harvest joy, CCO they expect the first to feel the secondary taste.
This somewhat unexpected joy. Inseparable from the IT point of view, the growth of business swept IT channels become lost in 2006 brought about by the decadence of the situation, the whole show rapid growth, even in some product areas to achieve a 40% growth. The characteristics of growth this year IT perspective, one is to join forces in many emerging channels, large distribution, the various forces and regional retailers; the other hand, the strong expansion in emerging regions, including the rural market. Both one, reflecting the situation in the IT market has reached a new stage of growth, that growth and the rules of the game are different.
This new phase of growth will naturally bring many new challenges in channel management.
SP's and consolidated our CCO to exchange feelings, the number of expansion and upgrade their channel capacity is still the main topic of CCO. Seems little changed, but because of expansion far taken the edge of the traditional IT channel range, so, CCO and management of the channel segments have become more complicated, such as on the 3C stores and some non-IT channels management.
Secondly, regional development, channel expansion team, CCO of the internal team management has also become very urgent and difficult. Some channel operators to reflect the new team members on the interface between business and the management of emerging markets, it is easy to unknowingly hurt the interests of channels.
All IT, including CCO also faces many new topics. For example, in e-before the wave of attacks again, how I used to become their own business, marketing assistant at the same time, not that bad cause the resistance of the traditional IT channels. In fact, we know that in similar channels and traditional channels of this new balance, on no less for CCO their headache.
There are many challenges, of course, but the CCO to the end of the year they should show the most, or the winner's smile.
Mass market, the proliferation of consumer groups, has been promoting the promising prospects of almost all consumer goods, IT products is no exception, and the IT channel model is changing, it is already a fact. Can be said that the results should tell you, CCO had successfully crossed the threshold of this first.
Value-added markets, the Olympic Games, World Expo, Digital City, railway speed, large port, safe construction of large projects such as the development of the national economy to the IT vendors fertile harvest. The SMB market, for CCO are excited that the end-channel change initiative has already played out, but they can not dance a departure from the customer's value-added supply chain, also is concerned about the number of CCO and vigorously to try one thing.
Old saying, “Opportunities and challenges”, there is a saying that “there is always gap between ideals and reality, and hard work,” How IT 2008, CCO who in turn do?
December 6, look forward to 2007SPF General Assembly, looking forward to all major IT vendors with the CCO, then re-channel business have one next year.
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